Apple Invites Media to October 22nd ‘We Still Have a Lot to Cover’ Event

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Apple sent out invitations to the press on Tuesday to a media event on October 22nd, confirming a leak to AllThingsD a week ago. The invitations are titled "We still have a lot to cover," and the smart money says Apple will unveil new iPads and release the new Mac Pro and OS X Mavericks. The company could unveil new MacBook Pro models, as well.

The event will be held at the Yerba Buena Center for the Arts in San Francisco at 10:00 AM PDT.

We still have lots to cover.

Invitation Sent to Several Media Outlets

In the time honored game of deciphering Apple's media invites, the name of this event—"We still have a lot to cover"—strongly indicates Apple will use the event to unveil several new products. As noted above, new iPads are all but a given, and it would make sense for Apple to release Mavericks and announce the shipping specs for the new Mac Pro that was officially announced at June's World Wide Developer Conference.

In addition, Apple's MacBook Pro with Retina Display line hasn't yet been updated with Intel's new Haswell processors, and new rumors have sprouted that Apple will unveil them at next week's event, too. This passes the sniff test for me, and it would serve to make more of this event about new products than focusing just on new iPads and the Mac Pro we already know.

French site MacG claimed (Google Translate) earlier on Tuesday that Apple will ship the Mac Pro in the middle of November, while new iPads and the MacBook Pro updates will ship in October.



Actually it is for the rollout of the new Smart Cover for iPads,


See those oval leaf shapes in the poster? That’s the form of the new iWatch.

Or possibly the new iPad home button.


Or maybe somebody is reading too much into the design of the invitation.


“We Still Have a LOT to Cover”
Maybe the whole event will be about the new campus and their plans for the property.


Will both the new iPad and iPad Mini have Touch ID?
Look at the Apple store copy for the current iPad Mini:
  iPad Mini   -  Every inch an iPad
  The full iPad Experience. There’s less of it, but no less to it.

Of course, the current Mini lacks Retina Display, but looks certain to go IGZO.



@geoduck: Good one!


The colorful leaves are a subtile play on creativity from the fig leaf garments in the garden of Eden: “We still have a lot to cover.” wink

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