More than Tech: Apple Invites Fashion Editors to Sept 9 Media Event

Along with the usual Apple and general tech media and bloggers, the company's September 9 product launch event will also include a long list of fashion-related reporters. The iPhone and iPad maker invited people from the fashion world to cover the event, and helps back up the accepted notion that we'll be seeing wearable devices such as the long rumored iWatch.

Apple invites fashion editors and bloggers to Sept 9 media eventApple invites fashion editors and bloggers to Sept 9 media event

Marie Claire magazine features and special projects director Lea Goldman commented on the invitation to Reuters saying,

I assume it's because they are unveiling a wearable. This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.

Apple is hosting a special media event on Tuesday, September 9, at the Flint Center in Cupertino. The iPhone 6 is expected to be unveiled with two larger screen sizes, and the iWatch -- or some other wearable tech device -- will likely get its first showing, too.

The company built a temporary structure outside of the Flint Center, but isn't saying how it plays in to Tuesday's event. The space is large enough to hold demonstration areas for HomeKit smart home automation, CarPlay, and could also house a fashion show runway.

The invitations for fashion editors could also mean Apple plans to do more in the wearables space than just show off the iWatch. If so, Apple may be looking at jewelry and clothing that incorporate fitness and health tracking sensors.

Regardless of what Apple shows off, it's clear the company wants the attention of the fashion community. Fashionista editor in chief Lauren Indvik said, "It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers."

Apple's media event is scheduled to start at 10 AM pacific time on Tuesday, September 9. The Mac Observer will be on location with live coverage, so be sure to check in for the latest news and analysis.