Rumors of Apple Bid for German TV Maker Reignite Apple TV Focus

| Rumor

Financial markets are reacting to rumors Wednesday that Apple is preparing to offer a bid to purchase Loewe, a German luxury TV company, as reported by Reuters. Rumors of an Apple buyout first surfaced in May 2012, but were denied by the German firm, with Loewe representatives telling the press at the time that there was “absolutely nothing to it.”

Loewe produces high-end televisions and other home theater equipment with sleek modern designs, something that fits well with many of the products produced by Apple. If the purchase rumors are true, Loewe’s intellectual property and talent would almost certainly be put to use on the long-rumored Apple television.

Loewe TV Apple Buyout Rumor

Current Designs of Loewe Televisions

Regardless of their veracity, traders are acting on the rumors, sending Loewe shares up nearly 40 percent in mid-day trading on the German XETRA exchange. Traders told Reuters that the Cupertino company was prepared to bid €4 per share (about US$5.40), a nearly 44 percent increase over the day’s opening price.

In addition to its intriguing designs, Loewe is a prime target for acquisition by Apple due to the company’s recent struggles. The firm is in the processing of shedding over a fifth of its 1,000-person workforce after a €29 million loss in 2012. A move by Apple would also represent an interesting strategy to acquire fresh talent as the company fights to justify its growing cash pile.

Loewe AG (LOE.DE) is currently trading at 3.638, up 0.918 (33.75 percent) on the day.

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Those televisions look so much like iMacs that at first I thought it was a concept graphic for what an iTV might look like. The proportion of screen to bottom silver on the television in the middle looks like an almost exact match to the proportions of the 21.5” iMac I’m using now. Replace the round logo (?) with the Apple logo, and it would look like an iMac on a stick.


I’m glad you included the link to their website.
They do indeed have some handsome designs.

James Weiser

They also have a good iTunes APP and were including an iPad with one of their TV’s.
I use a USB Elgato tv on a new 27” iMac, makes a nice set-up.


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