Naomi Pearce is the founder of Pearce Communications. She represents several developers you've likely heard of: Bare Bones Software and Karelia Software. I've known Naomi for over a decade, and we've been great friends over the years. In this Background Mode interview, we chat about the Steve Jobs analogy of cars and trucks (iPads and Macs), the duality of many parts of the computing experience and what it's like to build and run a public relations agency for developers. We also engage in an enjoyable recollection of the early days of the Internet, early Macs, MacHTTP and WebSTAR. Naomi is smart, warm and charming, so don't miss the magic moment when I render this communications specialist speechless!