Google Jabs at Apple & iTunes at Google I/O 2011

| News

Google has been taking swipes at Apple during Google I/O 2011, the company’s annual developer conference, including verbal jabs and at least one incendiary image showing the Android mascot eating an Apple. Relations between the once-best corporate friends have been heating up as competition between Google’s Android and Apple’s iOS mobile platforms has intensified.

Google eats the apple

Vic Gundotra, Vice President of Engineering for Google, on stage at Google I/O
Photo by Danny Sullivan, posted to Twitpic and published at The Mac Observer with permission
(Click the image for a larger version) 

During the keynote presentation at Google I/O on Tuesday, Vice President of Engineering Vic Gundotra announced the official release of Android OS 3.1 Honeycomb for tablets, as well as the much-rumored Google Music cloud storage and player service, which was rolled out in beta form.

Google Music doesn’t directly compete with iTunes today. Google Music doesn’t offer music for sale — it’s ostensibly a cloud storage solution for music, but it does includes a music player that competes with iTunes as a player. In addition, Apple is rumored to be working on a cloud-based music storage solution, too, one that could be unveiled as early as Apple’s World Wide Developer Conference in June.

This could be why Google was making some anti-Apple jabs during the keynote. For instance, Alex Handy of Software Development Times wrote that, “This entire presentation on Music Beta is littered with swipes at Apple’s iTunes.” Mr. Handy wrote that when the image of the Android eating an Apple was shown, the crowd applauded.

Jordan Yerman wrote for NowPublic that, “The image onstage of the little green Android eating an apple makes Google’s message even more clear than ever.”

For its part, Apple has also been less than shy about criticizing Google. Apple CEO Steve Jobs, for instance, said in early 2010 that Google’s ‘Don’t Be Evil” mantra was “a load of crap” (other, more explicit versions of the story also exist).

In October of that same year, Mr. Jobs said during a conference call with analysts, ““Google loves to characterize Android as open and iOS and iPhone as closed,” Mr. Jobs said. “We find this [to be] a bit disingenuous and clouding the real difference between our two approaches.”

More recently, Mr. Jobs took umbrage when a fan wrote to the iconic CEO and said that he might switch to Android because his Droid didn’t track his location. “Oh yes they do,” Mr. Jobs responded. “We don’t track anyone. The info circulating around is false.”

Google’s imagery and verbal lobs would suggest that the rivalry is escalating, though it’s also possible that the image above was really an attempt by the search giant to tell its developers that Google has drunk the so-called Apple Kool-Aid, or was planning to use some Apple technology in the future.

Comments

Nemo

What can one say?  I suppose that we can remember the last time that a senior executive of a competitor mocked Apple by eating an apple on stage:  That was Scott McNealy, who, when asked whether Sun was going to purchase a then struggling Apple, pulled out an apple and ate it.  How did that work out?

Or we could point out that the little Android would be more truly depicted as ripping the heart out a cute little penguin and eating that still beating organ, as a good representation of how Google has treated both the values of open-source and violated at least the spirit of the GPL.

Or perhaps Google should have had a little Android in burglar’s mask running down the street with an arm load of stolen CDs with the record labels in hot pursuit, as a more telling and timely graphic.

Or perhaps an image of the little Android standing before the Honorable William Alsup, shivering with fear and being assured by the Judge that he needn’t fear because he will receive justice in his court.  And the little Android responding:  I know Judge; that is what I am afraid of.

We might also note how bush-league it is to take cheap shots on stage, and how foolish it is to focus attention on your chief rival, which really doesn’t need the help in garnering attention and mind share, at an event which is supposed to be about Google and Android.

But Google’s failure of imagination could not produce any of the images, supra, so we will have to wait until the events of history draw one or more those images for us.

jfbiii

One can eat all the apples one wants and yet still not excrete a fruit salad.

LogarithmicPig

Odd that the logo for Android is not an android at all but a trash can with a lid and tubes sticking out its sides. 

Google = perpetual beta

geoduck

the little Android would be more truly depicted as ripping the heart out a cute little penguin…
Or perhaps Google should have had a little Android in burglar?s mask…
Or perhaps an image of the little Android standing before the Honorable William Alsup,

LOL Funny Stuff LOL

rook

As mentioned in the article, Apple took the first Jabs at Google… first marginalizing them, and then when forced to admit they were dead wrong in marginalizing them, the cheap shots started.  Google is just having a little well earned fun.

I’d be surprised if google would step backward to apple technology.  I have the feeling that if there were to be an image created of the future of apple, it would show a little apple with widgets, multiple home screens, a cloud, and less annoying notifications.

aronnyc

Isn’t this what usually happens in these types of conferences? You talk up your product and belittle the competition. Obviously Google is competing with Apple, as it is with a bunch of other companies. If it’s highlighted Apple, it’s just to say that they perceive Apple as its biggest competition.

I mean, all those PC vs. Apple ads? What were those?

John Martellaro

jfbiii: It sure doesn’t look like fruit salad on the floor between the Android’s legs!

Gudmundur Thor

ahhh, how cute - the chubby little trashcan eats an apple in hope of inspiration, one can always hope.

Bosco (Brad Hutchings)

I mean, all those PC vs. Apple ads? What were those?

It’s all good until it’s your own Al, errrrrr, ox being Gored.

Tiger

What’s so hilarious about this is that there are stories abounding about the iPhone 3Gs kicking the bejeezus out of Android phones in sales at All Things Digital, Business Insider, etc.

Eat all the apples you want Android. It may keep the doctor away. But Apple is eating your lunch!

Garion

I can’t help but wonder how that image would have looked if they had drawn the apple and the little green android in a correct scale relative to their respective OS marketshare.

I think that would have been the picture of a little green android who had bitten of more than he could chew, so to speak.

Tiger

Garion, a little proverbial “apple pie in the face” so to speak.

daemon

What?s so hilarious about this is that there are stories abounding about the iPhone 3Gs

Does Apple still make the 3GS?

RonMacGuy

I picture a dialog balloon coming from the Apple saying, “Eat me, Google.  Eat me!!”

RonMacGuy

I can?t help but wonder how that image would have looked if they had drawn the apple and the little green android in a correct scale relative to their respective OS marketshare.

Or, drawn to scale relative to smartphone profit share or drawn to scale relative to app revenue…

archimedes

I believe so -and the strategy of keeping older models around at a lower price seems to be working, as the 3GS is still outselling various Android phones on AT&T and Verizon.

Log-in to comment