AdAge has more on the “Lauren” video spot at <http://adage.com/article?article_id=135578>. I see little reason to doubt that CP+B got their material more or less as they represent. Wait, what am I saying? Remember the PR flack with the stock photo “portrait” caught shilling for MS as a happy, “real” customer some years ago?

Although it pains me to admit it, CP+B have finally figured out how to pitch against Apple to consumers. The spot is a masterpiece of misdirection, as well as anti-Apple anti-snob appeal.

However, Lauren is still stuck with that $700 HP and Vista Home. Hope she’s loving it…

But her FIRST stop was an Apple Store!!

But her FIRST stop was an Apple Store!!

No, watch the ad. Her first stop was at the “Mac Store.” Furthermore the Mac Store only had one computer and that had a 13” screen, they must have sold out the iMacs, MacBook Pros, and Mac Pros. Not that any of them were in her budget, the price you pay for being uncool.

She didn’t stay in the store very long.  How did she find out what was available?  Notice the same guy walking in front of the store when she leaves as when she walked in.

MicroSoft conceded the cool factor back in the mid 1980s.

Anyway I was just browsing in Best Buy trying see if I can spot the HP she bought. I think that I did. I can not comment on the performance of it, but the monitor has a narrow field of decent view. Right now I am sitting on some landscaping rocks across ths street and posting this from my iPhone

She not only got what she wanted, she got what she deserved. 

Bryan, it seems a rather pathetic ploy for some attention. They don’t make hardware, yet they go on the offensive against Apple who has what, 8% of the computer market while their own OS has over 80%.

But then again, Elephants are afraid of mice. Could Goliath suddenly be realizing he’s vulnerable to David?

I’m too cool to pay $300 for Vista Ultimate 64-bit…

Brian can’t be the only viewer with a functioning sarcasm detector. Geeky-trendy-yet-real “Lauren” is someone who would consider herself kind of cool, with strong opinions what cool is and isn’t.

Mac buyers are getting zinged for being snobbish airheads who’ll pay whatever Apple wants to charge for, essentially, a fashion label. Computers are like clothing and personal accessories.

I think we all know that label-consciousness works in Apple’s favor with some customers. The “not cool enough” comment aims to prevent more PC users from joining their ranks. Hatred of the Apple fanboi is a deep well of Windows platform loyalty.

The irony is that “Lauren” herself uses idiotic selection criteria (“the look of that one is drawing me”) and seems to have scant idea of what underlies the summary specifications (she is just a 17” size queen).

That puts her on the same wavelength with consumers Apple would like to sell to however. Again—nice work, darkside advertising Jedi, leveraging the low-end vulnerability to make Apple look just plain bad all over.

I don’t know robofly, maybe you’re right, but I think M$ might be painting themselves into the cheap corner. The nice price is all well and good, but cheap stinks like a two bit whore. And don’t forget about what you might catch..

As my Dad told me, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

Too bad no one at the Apple store informed her of the viruses she will be missing.

From what I understand, the 17” PC she scored has a screen resolution of 1024 by 768.  Wow, had she stooped really low and bought that silly little Macbook 1”, she would only have 1280 by 800.  Yes, that’s right, in addition to free iPhoto to auto upload to her ultra cool Facebook page, and free iMovie (she did say she wanted to make movies), and free iDVD, and free Garage band, she would have purchased more pixels to pay with.  Likely a bigger hard drive too, but maybe we’ll never know.  She sure out smarted the rest of us.

Lauren has made it to Joy of Tech today, 30 March 09

I’d take the pencap and shoelace over Vista any day:)

Windows - life without walls.  Just fence.
-Sheeple