Spotify announced on Wednesday that it will soon incorporate videos and podcasts into its streaming service. The service will be offering content from Comedy Central, Vice News, The Nerdist, and more as it seeks to become an all-purpose jukebox.
The company made the announcement during a press event in New York City, According to The Verge, Spotify CEO Daniel Ek said his company would take a "massive leap forward [that] goes beyond the conventional formats." That includes video capsules from the brands listed above, as well as podcasts.
Other content providers include: ABC, Adult Swim, the BBC, Slate, TED, TWiT, ESPN, and others.
The move comes as the streaming music market gets ever-more crowded. Spotify, Pandora, and other services are facing Apple's entry into this market with a service built on the bones of Beats Music. Apple is expected to announce such a service as early as June's World Wide Developer Conference.