Apple Reportedly Orders 70-80 Million Large Screen iPhones for Q4

8:44 PM, Jul. 21st, 2014 · · Analysis

$AAPL

Apple has ordered between 70 and 80 million next-generation iPhones for delivery by December 30th, according to unnamed sources cited by The Wall Street Journal. The orders are for a mix of 4.7-inch and 5.5-inch iPhones, which has been dubbed iPhone 6 in the media. If true, it would be a record number of iPhone units for any quarter, well above the 51 million iPhone record holiday quarter in 2013.

Apple Goes Back to the Future to Fight Google

4:50 PM, Jul. 18th, 2014 · · Particle Debris

This week's edition looks at how, in one case (Google), forgetting the past can have a negative impact on our perception of a company. In another duo of stories, John Martellaro looks at how denying change (by advertisers) can be a modern weapon against consumers. It all seems to fit together in TV land.
 

Apple Reportedly Reducing iPhone 6 Battery to 2mm with Similar Capacity

7:27 PM, Jul. 17th, 2014 · · Analysis

The Battery Diet

Apple is reportedly reducing the thickness of the battery it will use in its next generation iPhone—dubbed the iPhone 6 in the media—to just 2mm. Citing unnamed sources in Apple's supply chain, Taiwan-based DigiTimes said Apple has reduced the thickness of the battery by some 33 percent, down from 3mm, while keeping capacity at iPhone 5s levels.

Bill Campbell Retires from Apple’s Board, Sue Wagner Joins

5:40 PM, Jul. 17th, 2014 · · Analysis

Sue Wagner

Apple announced on Thursday that Sue Wagner is joining its board of directors, while Silicon Valley legend Bill "Coach" Campbell is retiring. Ms. Wagner is a founding partner and a director at BlackRock, a Silicon Valley asset management firm, and she was named one of the 50 Most Powerful Women (#33) by Fortune in 2011.

Apple: iPad is a Vagina-free Zone

1:52 PM, Jul. 14th, 2014 · · Analysis

Buy an iPad from Apple's online store and you can get it engraved with "penis," but "vagina" is right out. Sex-positive blogger Justyn Hintze found that out when she tried to have a poem engraved on her new iPad that included the V word only to be told that's unacceptable.

Apple Launches Swift Developer Blog, Its First-Ever Blog

8:16 PM, Jul. 11th, 2014 · · Analysis

Swift

Apple is changing, and those changes are for the better. On Friday, the company launched Swift Blog, its first ever official Apple blog on the company's website. The blog is part of Apple's Developer connection, and it's stated purpose is to be a direct conduit to developers.

Apple Signs on to White House Program for Paying Suppliers Faster

7:03 PM, Jul. 11th, 2014 · · Analysis

Power

The White House announced on Friday that Apple, Cocacola, IBM, CVS, FedEx, Honda, and Walgreens, and 19 other large companies have signed on to participate in SupplierPay. The voluntary program is designed to get large companies to pay the small companies in their supply chain more swiftly in order to boost cash flow and increase investment in small businesses.