Apple TV has released the first trailer for Widow’s Bay, a new horror-comedy series that premieres on Wednesday, April 29, 2026. The show follows Mayor Tom Loftis, played by Matthew Rhys, as he tries to revive a struggling island town off the coast of New England, only to find that the town’s old curse stories may be real after all.
The setup gives Apple TV another unusual original with a mix of eerie mystery and dry character comedy. The trailer leans into that tone right away, showing a town that looks quiet and remote on the surface, while hinting that something darker has started to wake up. Apple describes the series as genre-bending, and the early footage backs that up.
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Series details
- Episodes: 10
- Genre: Horror-comedy, mystery
- Start date: April 29, 2026
- Finish date: June 17, 2026
- Release pattern: First 3 episodes on April 29, then weekly on Wednesdays, with a special 2-episode drop on May 27
Plot
Spoiler-light: Widow’s Bay centers on Tom Loftis, a mayor who wants to turn his isolated island community into a tourist spot and build a better life for his teenage son. The problem is that the town’s residents believe the island is cursed, and once visitors begin arriving, strange events start happening again after years of calm. That points the story toward a mix of local folklore, small-town tension, and a growing supernatural threat.
The teaser suggests that the series will play with both fear and absurdity. Tom looks like a man trying to stay practical while the town around him slips deeper into panic, which should give the show its main tension through the season.
Apple TV in the U.S. costs $12.99 per month or $129 per year, and new subscribers can get a one-week free trial. With Widow’s Bay arriving at the end of April, Apple clearly sees this as one of its bigger spring releases.
What do you plan to watch first when it lands? Let us know in the comments.
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