Jony Ive Designed Ferrari’s First EV Interior and It Feels Very Apple


Ferrari has officially revealed the full design of the Luce, its first fully electric supercar, and the biggest talking point is easily the interior created with help from former Apple design chief Jony Ive. The cabin mixes physical buttons, aluminum controls, digital displays, and a minimalist layout that instantly brings back memories of the canceled Apple Car project.

Ferrari worked with LoveFrom, the creative collective founded by Ive and Marc Newson, to shape the Luce’s interior around simplicity and driver-focused controls.

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Instead of relying heavily on touchscreens, Ferrari used mechanical buttons, dials, toggles, and switches across the dashboard and side panels, while a mechanical clock adds a more traditional supercar feel inside the futuristic EV.

The three-spoke steering wheel uses 100% recycled aluminum and includes built-in controls, while the cabin combines glass, aluminum, and clean surfaces throughout. Ferrari says the design language connects the exterior, interior, and software interface into one consistent experience.

Ferrari Luce performance and launch details

The four-door, five-seat Luce uses four electric motors producing up to 1,035 horsepower, alongside a 122 kWh battery pack. Ferrari says the EV can accelerate from 0 to 100 km/h in 2.5 seconds, placing it firmly in hypercar territory despite being fully electric.

Ferrari also confirmed a companion app for climate controls, charging settings, and vehicle monitoring. Pricing starts at €550,000, with production beginning in late 2026 and a U.S. launch planned for 2027.

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