Meta is rolling out a new AI feature that lets people use public Instagram posts and reels to create AI images, and the setting is turned on by default for public accounts.
The feature is linked to Meta’s new Muse Image model, which works across Instagram, WhatsApp, and the Meta AI app. With this tool, users can mention a public Instagram account and bring that profile’s photos or videos into an AI-generated image.
Meta says the feature can help people create event invitations, creative mockups, and graphics by using public Instagram content. However, Instagram users will not receive a notification when someone uses their public content through Meta AI features.
How to turn off AI reuse on Instagram
Public Instagram users can turn off this option from the Instagram app settings. Go to Settings, open Sharing and Reuse, then turn off Posts and Reels under the option that allows people to create with and reuse your content on Instagram and Meta AI.
This setting matters because AI content created before you turn it off will not be deleted. Meta is still rolling out Muse Image and the opt-out toggle, so some users may not see the option right away.
Private Instagram accounts are not included in Muse Image. Meta also plans to bring Muse Image to Facebook and Messenger, while advertisers and agencies will get access in the coming weeks.
