Apple is getting ready to reveal its first smart home display, and a newly discovered trademark gives us a hint about the name. A filing for the name “HomeView” surfaced recently, and it was originally submitted alongside a trademark for “homeOS” last year. While a shell company made the application, all the clues point directly to the tech giant preparing for a big product launch.
A hidden company submitted the paperwork to keep things quiet
Large tech companies often use shell companies to file trademarks. This strategy helps them hide their future product names from the public. The HomeView trademark was filed by a company in Delaware that has no real operating history.
This same unknown company also filed paperwork for homeOS at the very same time. We already know that homeOS is the software expected to run on a new smart home hub with a built-in screen. Since the two filings happened together, it makes a lot of sense that they belong to the same parent company.
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The upcoming smart display will run on a new system
People have been calling the rumored device the HomePad for months. However, the HomeView name feels like a very logical fit for a product focused on video calls, security camera feeds, and smart home controls. It clearly describes what the device will actually do in your living room.
We will not have to wait much longer to see if this name is real. The company already teased an upcoming launch event scheduled for next week. Rumors suggest this new device will feature a retro look, coming in a few different colors to match different home spaces.
The pieces are falling into place for a major push into the smart home market. A clever name like HomeView shows that the company wants to make managing your house as simple as looking at a screen.
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