Apple could raise prices for the iPhone 18 lineup, Apple Watch Series 12, Apple Watch Ultra 4, and possibly AirPods when it holds its September launch event. The company already increased prices across several major product categories earlier this summer, leaving the iPhone, Apple Watch, and AirPods as the main products that avoided the first round.
Apple raised prices for Macs, iPads, Apple TV devices, HomePods, and Vision Pro models at the same time. Tim Cook had already warned that higher component costs would affect Apple’s pricing, although the scale of the increases still surprised many buyers.
iPhone 18 prices could rise sharply
The iPhone 18 Pro is expected to start between $1,299 and $1,399, compared with the $1,099 starting price of the iPhone 17 Pro. Apple usually reduces the prices of older iPhones after launching a new lineup, but older models could keep their current prices or become slightly more expensive this year.
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The expected increases include:
- iPhone 18 Pro could start at $1,299 or more.
- Older iPhone models could keep their current prices.
- Apple Watch Series 12 could cost more than Series 11.
- Apple Watch Ultra 4 could also receive a price increase.
- AirPods prices could rise, although a change looks less certain.
Rising memory and storage costs will likely have the biggest effect on the iPhone and Apple Watch because both products rely on components affected by the current supply pressure. AirPods use less memory, which gives Apple more room to keep their prices unchanged.
Apple should confirm its final pricing during the September iPhone 18 event, when the company introduces its next iPhone, Apple Watch, and AirPods updates.
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