Apple CEO John Ternus has teased a major product launch coming next week, adding more attention to Apple’s September 9 special event, where the company is expected to introduce its next wave of hardware.
In his first memo to Apple employees as CEO, Ternus said the company has a “huge launch next week that’s going to be phenomenal,” although he did not reveal which products Apple plans to announce.
Apple marketing chief Greg Joswiak also teased the event in a social media post, saying Apple has “more to say” on Wednesday, September 9, when the presentation begins at 10 a.m. Pacific Time.
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Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max alongside its first foldable iPhone, while the Apple Watch Series 12, Apple Watch Ultra 4 and potentially AirPods 5 are also expected to appear during the event.
The event will take place at Steve Jobs Theater, and Apple could still have additional announcements planned beyond the products currently expected.
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