London-based agency HLD Talent has officially signed content creator and business owner Heather Bowling to its growing roster. Known for her work in the beauty space and as a vocal advocate for neurodiversity, Heather Bowling brings a highly engaged audience to the company. The move pairs her with other prominent social media personalities like GK Barry and Mariam Musa under the guidance of creator’s agent Hannah Holland.
The agency plans to expand her reach into new markets
Bowling is well known as the co-founder of By Babes. The UK beauty brand relies heavily on her online presence to share its products and mission with buyers. Before making the switch to HLD Talent, she spent time working with the agency Insanity.
Her profile grew significantly after she appeared on the fifth season of the Footasylum YouTube series Locked In. A recent guest spot on the Saving Grace podcast also helped connect her with her new agency’s existing talent pool.
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HLD Talent sees this as a chance to build on what she has already created. It plans to help her find new roles in television presenting, media, and premium fashion. The company values her bold personality and the deep connection she has with her followers.
This partnership marks a clear step forward for her career as she moves beyond digital content into wider entertainment spaces.
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