The tech giant known as Apple is back with another entertaining advertisement to show off just how simple checking out can be. This time around, the company brought in famous film director Edgar Wright to create a highly cinematic and very funny promotional video. The short new clip brings his well known fast paced camera style into a normal corner store setting to heavily promote their tap to pay digital wallet service.
The hero uses his phone to win a grocery fight
In the new commercial, Wright turns an ordinary trip to the market into absolute mayhem. The bad guys in the video are stuck using thick physical wallets, which totally slow them down during a chaotic food fight. The slow physical wallets give the main character all the time he needs to easily beat them up and finish his transaction without a problem. By blending martial arts moves with everyday shopping, the video clearly shows the speed and ease of the Apple Pay service over cash or cards.
Here is the description provided by Apple regarding the funny new clip:
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“Apple Pay is a fast, easy, and secure way to pay with iPhone. No digging for cards. Just double-click the side button, glance at your iPhone to authenticate with Face ID, then hold it near the reader. A ding confirms your payment. The built-in security of iPhone makes paying with Apple Pay more secure than using a physical credit or debit card. Use it anywhere you see a contactless payment symbol — from big box retailers to your local corner market.
Directed by Edgar Wright, this film follows an unlikely hero who gains the upper hand by tapping into his secret weapon: Apple Pay.”
The clever marketing campaign shows that upgrading your checkout routine can feel like a real superpower. Next time you head to the store, leaving your thick wallet behind might just save the day.
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