Over on MacWorld, Jason Cross gave his wish-list for a mid-range iPhone. I am not totally convinced Apple is going to give him what he wants, but he makes some interesting arguments.
Simply put, the potential value to Apple’s bottom line of bringing new users to iPhone is much higher than it has ever been, and it is probably worth making significantly less money on each iPhone sold (at least on the cheapest model) in order to expand the reach of the ecosystem. What’s more, the competition is heating up. Android phones that cost $400 or less are getting quite good, and in many parts of the world, consumers simply don’t see the value in paying 50 percemt more to get last-year’s iPhone. Apple needs a new product that, while not necessarily as inexpensive as some Android competitors, at least feels within reach, and delivers on the core experience of the iPhone.
Check It Out: What a Mid-Range iPhone Might Look Like
One of the biggest reasons to sell a more affordable iphone…. How do you sell Apple services if someone doesn’t have an Apple device?