December 1st was World Aids Day. Apple CEO Tim Cook marked the occasion, highlighting the contribution that Apple’s (PRODUCT)RED products made towards fighting AIDS.
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13 Years of (PRODUCT)RED
Apple’s partnership with (PRODUCT)RED started in 2006. Mr. Cook tweeted that “our customers have helped us raise $220M,” in the 13 years since then. He added that “AIDS-related deaths have fallen by more than half since 2004,” and stated his ambition for an AIDS-free generation.
Remembering Rosa Parks
Mr. Cook also commemorated the 64th anniversary of Rosa Park’s refusing to give up her seat as part of a civil rights protest. He visited Montgomery, Alabama, where Ms. Parks was an integral part of the bus boycott protest.
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