Apple unveiled its 2020 Apple Watch Pride Bands on Monday. For the first time, Nike has also produced a Pride edition of their Apple Watch Sports Band. There will be new faces too as part of watchOS 6.2.5.
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Apple Watch Pride Bands And Celebrating Virtually
The new accessory is available now, for $49. It is “assembled by hand from individual strips of colored fluoroelastomer.” according to the description. The Nike version also costs $49.
June is Pride month around the world – a celebration of LGBTQ life and advocacy. Obviously, the usually brightly colored parades are amongst the millions of events stopped by the COVID-19 pandemic. However, there are plenty of virtual events going ahead.
Money from the sales of the accessories goes towards supporting LGBTQ support and campaign groups. In a new Apple feature, student advocate Elle Smith, who is involved in a group, commented:
I think everyone who’s involved with LGBTQ organizations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-COVID.
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