Dr. Brooks argues that tangible imperatives, whether threat or aspiration, drive humanity to ‘think outside the box’ and to innovate.
Recent Articles By W. Abdullah Brooks, MD [RSS]
What Apple's Digital Wallet Needs before it Can Replace Your Physical Wallet
The Apple Wallet is a great and convenient app, but Dr. W. Abdullah Brooks argues that there are key features it needs before it can replace our physical wallets.
Predicting Apple Requires a Study in Methodology, Ecosystems and the Science of Uncertainty
Dr. W Abdullah Brooks argues that pundits who fail to account for key aspects of Apple’s approach to technology get it wrong time and again.
Reflections on the iPad Pro after WWDC
As an avid iPad Pro user, Dr. Brooks focuses on the user community’s response to iPadOS 15 and iPad Pro in the wake of WWDC.
Apple’s China Policy: Reckless Entanglement or Stratagem Unfolding?
Dr. W. Abdullah Brooks digs deep into the complexities for a company like Apple doing business in China, including essential longterm survival traits, adaptability and the ability to seize opportunity.
Apple's Unified Platform: Vision for a New Era
Dr. Brooks argues that Apple’s newly unified platform based around its M-series SOC is really a vision for a brand new era.
Apple’s Secret Asset - The User Community
Dr. Brooks has experienced first hand the transformative impact of evolving technologies, and argues that Apple’s secret asset is the user community that has coalesced around the company’s technology.
