LONDON- Apple’s March 25th «It’s Showtime» event looks like it is going to be a bit different from normal tech-company shows. The Times of London reported that Hollywood A-Listers like Jennifer Aniston, Reese Witherspoon, and Oprah Winfrey, who is producing a show for Apple, could attend. It is just another element of the firm’s battle for streaming supremacy with the likes of Netflix.

The iPhone maker is ramping up the star power to support its long-awaited push into the entertainment business. For nearly two years Apple executives have been signing up the cream of Tinseltown on lucrative contracts for its on-demand TV and movie service. Next Monday, Apple will explain how it plans to dethrone Netflix and Amazon, the largest players in paid-for video streaming. It may also unveil a subscription news and magazine service, sources said.

In June 2018, Steve Hardigree awoke to find that his marketing firm, Exactis, was at the centre of a massive data leak. In fact, his company had accidentally exposed the personal records of almost everyone in the U.S. Mr. Hardigree spoke to Wired, who broke the news originally, about what is was like to be at the center of data scandal.

The ordeal has been a grueling lesson for Hardigree, who says that he’s learned the hard way how much even a tiny firm like his has to prioritize security. «Be careful with your data, and be careful with the people who manage your data,» Hardigree says. «I hired some guys that were careless. But at the end of the day it’s the CEO who’s responsible. I take responsibility.»

There have been a number of amazing stories about how an Apple Watch alerted users to a heart condition, saving their life. Results from a large Apple-funded study, presented Saturday at a meeting of the American College of Cardiology, backed-up the company’s healthcare claims. Reuters reported that the study found that 84% of irregular heart pulse notifications sent by the Apple Watch were confirmed as episodes of atrial fibrillation. Furthermore, 57% of participants who received such an alert on went and sought medical attention.

Of the 400,000 participants, 0.5 percent, or about 2,000 subjects, received notifications of an irregular pulse. Those people were sent an ECG (electrocardiography) patch to wear for subsequent detection of atrial fibrillation episodes. A third of those whose watches detected an irregular pulse were confirmed to have atrial fibrillation using the ECG technology, researchers said. Some 84 percent of the irregular pulse notifications were later confirmed to have been AF episodes, data showed.