Robert Scoble said Monday that Apple is working with lens powerhouse Carl Zeiss AG on « mixed reality optics. » That’s one of the many terms used for augmented reality, for those keeping score at home. His evidence is circumstantial, at best, but I approve of his reasoning. While at the the Zeiss booth at CES, he learned the company was, « NOT showing off its mixed reality optics. » He then added, « I said ‘Tim Cook didn’t let you,’ and the employees around me smiled nervously. » Again, that’s circumstantial, but Mr. Scoble’s instincts have a good track record. To add further circumstantial speculation, Zeiss is the sort of company Apple might work with on any kind of lens-related product or technology. And we already knew that Apple has at least a thousand people working on augmented reality. So…I buy it.
Check It Out: Robert Scoble Says Apple is Working with Zeiss on ‘Mixed Reality Optics’
In other news, Carl Zeiss AG fired its entire CES booth staff for having bad poker faces…