The news of Angela Ahrendts’s impending departure from Apple came as a surprise to many outside the company. I can only assume the same was true for people on the inside There can be little doubt that the company’s outgoing Senior Vice President Retail has made a real impact during her five-year tenure. AppleInsider provided an incisive look at how Ms. Ahrdents’s came to be at Apple, and the legacy she will leave.
While Apple does also earn money from services and other business activities, the alterations that she’s made in the stores are central to the rise of the company into being the world’s most profitable firm. These Apple Stores have been lauded as retail successes since their very beginnings, and externally they had appeared to be doing well even before Ahrendts joined. Yet in practice, the years before her arrival were marked with problems.
Check It Out: Looking at Angela Ahrendts’s Time at Apple