Apple Card is a key part of Goldman Sach’s work to become a key player in the consumer market, its CEO said. David Solomon made the comments in an interview with CNBC.
“Apple Card is big, but it’s also a beginning,” Solomon said Tuesday in an internal memo obtained by CNBC. “In the decades to come, I expect us to be a leader in our consumer business, just like we are in our institutional and corporate businesses, with customer-centricity at the core of everything we do.” The co-branded credit card rolled out Tuesday to all U.S. customers, featuring a cash-back policy of up to 3% as well as a titanium, laser-etched physical card. “Apple Card makes a typically frustrating application process easy; it provides an interface with more useful information for the customer; and it places greater importance on customer privacy and security,” Solomon said.