Apple Card is a key part of Goldman Sach’s work to become a key player in the consumer market, its CEO said. David Solomon made the comments in an interview with CNBC.

“Apple Card is big, but it’s also a beginning,” Solomon said Tuesday in an internal memo obtained by CNBC. “In the decades to come, I expect us to be a leader in our consumer business, just like we are in our institutional and corporate businesses, with customer-centricity at the core of everything we do.” The co-branded credit card rolled out Tuesday to all U.S. customers, featuring a cash-back policy of up to 3% as well as a titanium, laser-etched physical card. “Apple Card makes a typically frustrating application process easy; it provides an interface with more useful information for the customer; and it places greater importance on customer privacy and security,” Solomon said.

Check It Out: Apple Card Transforming Goldman Sachs into Consumer Powerhouse

2 Comments Add a comment

  1. Lee Dronick

    “Apple Card is big, but it’s also a beginning,”

    Yes they are doing some long term thinking. Also it will probably change the way many other credit card do things.

  2. Steffen Jobbs

    It’s just another credit card. It will be nothing special for Goldman Sachs or Apple. It’s an attractive-looking card but it’s not going to transform Apple into making significant share price gains because Apple makes most of its money from overseas purchases and there’s no AppleCard in China.

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