Apple No Longer Cares About PC Switchers

Writing for AppleInsider, Daniel Dilger makes the argument that iPads are the new PC, and Apple isn’t targeting PC switchers anymore. The “What’s a Computer” commercial seems to be one of the most hated ads of all time. It sends a clear message that the iPad is the computer for the majority of people, and only people in specialized professions need a Mac.

This year, Apple again devoted massive new attention to macOS Mojave at its Worldwide Developer Conference. And fittingly so, because developing software for its massive mobile iOS platform requires a Mac. Apple’s macOS Mojave is still a work in progress, but the strategy is clear: Welcome to the Mac for iOS users.

Check It Out: Apple No Longer Cares About PC Switchers

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