Daniel Dilger wrote an informative article on why Apple will be focusing more on users, instead of units in the fiscal 2019 year.
The real value of Apple’s business has never changed. The real reason why Apple has always been uniquely able to sell premium hardware in a marketplace full of less expensive, generic commodity is its ability to successfully reach people, convince them that things are better inside the Apple ecosystem, and then retain their loyalty by delivering what Apple’s chief executive Tim Cook refers to as “user sat.”
At every keynote Apple emphasizes how customer satisfaction is its number one priority. Apple won’t be reporting unit sales anymore. Plenty of other companies don’t either, but it’s Apple so everyone is freaking out and death knelling.
Check It Out: Why Apple Won’t Focus on Units in Fiscal 2019