Paris Marx writes that Apple is privatizing public space by changing its Apple retail stores. Angela Ahrendts wants Apple retail stores to be town squares, a.k.a. community gathering places. Mr. Marx has an issue with this for some reason.
The issue is with Apple’s plans for the exterior of its stores. The company wants more green space, and more places for people to hang out even if they aren’t shopping. Essentially, Apple intends to create privatized public spaces centered around its pseudo-religious glowing white apple. It hopes these public-private spaces will entice people to indulge their consumerist temptations — to take a bite out of the apple, as it were.
Ah yes, because comparing Apple to a religion hasn’t been done before. He also says that Apple retail stores use private security to “remove those who did not serve these spaces’ newly commercialized purpose (read: poor and homeless people).” I highly doubt Apple is kicking out poor people. As for homeless people? That’s what a homeless shelter is for, which any retail store, let alone that of Apple, is not. But sure, let’s blame “the libruls.”
Credit for the featured image I used goes to Michael Steeber of 9to5Mac.
Check It Out: Is Apple Really Privatizing Public Space?