John Biggs writes how the Apple Watch changed the world. Not just the watch industry, but people in general.
Watch analysts believe that Apple created a halo effect. Of the millions of people who bought and wore an Apple Watch, a majority had never worn or thought about wearing a watch. Once they tried the Apple Watch, however, and outfitted it with leather bands, fancy Milanese loops and outfit-matching colors, the attitude changed. If wearing watches is so fun and expressive, why not try other, more storied pieces?
Check It Out: Here’s How Apple Watch Changed The World