Apple’s glass cube retail store on Fifth Avenue is reopening, and it’s bedecked with rainbows to celebrate.

A filming crew was posted outside the cube, grabbing shots of passers-by photographing themselves with the new design. One of the crew members told Quartz they were filming “a new commercial” for Apple about the relaunched store, but wouldn’t go into any further detail.

I think it looks great.

Featured image credit: Quartz/Mike Murphy

Check It Out: Apple’s Fifth Avenue Store Gets a Rainbow Reopening

One Comment Add a comment

  1. gGrant

    If ever there were a need for a video pan around a building, this was it. Must have taken too long for instagram, I guess. The medium is the message.

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