Apple is tweaking the App Store algorithm to make Apple apps less likely to appear in search results. This seeks to address complaints that the company unfairly uses the App Store to promote its own apps in favor of competition.
Mr. Schiller and Mr. Cue said the algorithm had been working properly. They simply decided to handicap themselves to help other developers.
“We make mistakes all the time,” Mr. Cue said.
“We’re happy to admit when we do,” Mr. Schiller said. “This wasn’t a mistake.”
I think the antitrust concerns about Apple have valid arguments, and I think this is a good move by Apple. Notice Phil Schiller gently correct Eddy.