Apple’s Tortoise Races Amazon’s Hare for Home Automation Dominance

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Apple has chosen to take a steady, if slow, approach to home automation focusing on licensing, security, and no high-profile, fixed device like Amazon’s Echo & Dot. As a result, Reuters author Stephen Nellis observes: “Still, it’s not clear whether Apple’s elaborate but slow-to-develop system will have enough advantages to overcome Amazon’s widening lead.” The discussion starts on page 2 of Friday’s Particle Debris.

Check It Out: Apple’s Tortoise Races Amazon’s Hare for Home Automation Dominance

Apple’s Tortoise Races Amazon’s Hare for Home Automation Dominance

2 Comments Add a comment

  1. Tortoise? You have to be in a race to be anything. Apple is NOT in the space, period – but nice clone-boy spin as usual. And don’t confuse Siri or Google Voice for that matter as ‘in the space’.

  2. Not sure Apple’s slow and steady approach will matter. Outside of tech geeks I don’t really know of anyone installing computer based home automation. Not around here and none of the people I know back in Minnesota.

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