AT&T Advised to Discontinue Misleading ‘5Ge’ Moniker

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A panel of the National Advertising Review Board is recommending that AT&T stop its “5G Evolution” label for its network. If you’re at AT&T customer and notice a “5G E” label on your iPhone, that is what this is referring to. (Hint: It’s not actually 5G).

The NARB Panel agreed with NAD’s analysis and concluded that the term “Evolution” is not likely to alert consumers to the fact that the service is not 5G […] AT&T stated that it “respectfully disagrees with the reasoning and result reached by the Panel majority,” […] As a supporter of the self-regulatory process, it will comply with the NARB’s decision.

No comment from me is needed, other than surprise that AT&T is capable of self-regulating

Check It Out: AT&T Advised to Discontinue Misleading ‘5Ge’ Moniker

AT&T Advised to Discontinue Misleading ‘5Ge’ Moniker

2 Comments Add a comment

  1. geoduck

    Of course they are going along with the recommendations. It isn’t Self Regulation. The misleading label did it’s job and now they will move onto something else.

  2. dtm1

    AT&T won’t have time to change the 5Ge label – they’re obsessed with coming up with and, renaming the what is it now, like 40 different streaming services it is offering? All do the same thing, just AT&T loves having different names for each. LOL Hopeless.

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