The Best Thinking About Apple's September 15 Event

· John Martellaro · Particle Debris

iPhone 12 concept

There is a lot of thinking that there will not be a focus on the iPhone 12 during Apple’s September 15 event. Instead, a second event in mid-October will launch the iPhone 12. John looks at both.

How to Max Out a Mac mini

· John Martellaro · Particle Debris

Image of Mac mini 2020

Apple’s Mac mini invokes strong reactions from most users. It sits in a twilight zone of performance and price. But, properly configured, it can make for a formidable Mac.

The Deeper Reason ARM-Based Macs Hurt Intel

· John Martellaro · Particle Debris

Image of the 2020 MacBook Air with magic keyboard

At first blush, the financial impact of Apple abandoning Intel CPUs for its Macs looks relatively minor. But there’s a deeper reason ARM-Based Macs hurt Intel. And it’s a whopper.

AT&T Advised to Discontinue Misleading ‘5Ge’ Moniker

· Andrew Orr · Link

AT&T logo

A panel of the National Advertising Review Board is recommending that AT&T stop its “5G Evolution” label for its network. If you’re at AT&T customer and notice a “5G E” label on your iPhone, that is what this is referring to. (Hint: It’s not actually 5G).

The NARB Panel agreed with NAD’s analysis and concluded that the term “Evolution” is not likely to alert consumers to the fact that the service is not 5G […] AT&T stated that it “respectfully disagrees with the reasoning and result reached by the Panel majority,” […] As a supporter of the self-regulatory process, it will comply with the NARB’s decision.

No comment from me is needed, other than surprise that AT&T is capable of self-regulating

Important Details Emerge on Apple's New Products

· John Martellaro · Particle Debris

13

It usually takes some time after a new Apple product is released (or gets closer to release) to get all the details figured out. That’s happening this week.

PCMag Lead Mobile Analyst Sascha Segan - TMO Background Mode Interview

· John Martellaro · Background Mode Podcast

Sascha Segan on Background Mode

Sascha Segan is PCMag.com’s Lead Mobile Analyst. He has reviewed more than 1,100 smartphones, tablets and other gadgets in more than 15 years with PCMag. Sascha is also a multiple award-winning travel writer.

We chatted about how he got started in computing, and it was a familiar story. “…published the high school newspaper, literary magazine and foreign language magazine on an SE/30.” Along the way, Sascha discovered that he loved helping people and showing them how tech works. We talked about the future of foldable smartphones, how the butterfly MBP keyboard drove him to Windows, a (presumed) Apple iPhone/iPad event on March 31, and what’s in store for the 5G iPhone 12. Sascha understands 5G and phones deeply, and so this was a very informative show.

Here’s What the ‘Race to 5G’ Really Means

· Andrew Orr · Link

Karl Bode writes about corporations talking about the “race to 5G”, saying that it’s more like a race to bigger profits.

The “race” rhetoric is largely an illusion created by companies eager to do the bare minimum in exchange for as many subsidies, regulatory favors and tax breaks they can grab. This mindless regulatory capture has resulted in a US Telecom sector that routinely ranks in the middle of the pack in every metric that matters. While 5G will be a good thing when deployed at scale, it’s foolish to think the new wireless technical standard will address the deeper rot that plagues the sector.

T-Mobile Switches on its 600MHz 5G Network

· Andrew Orr · Link

T-Mobile turned its 600MHz 5G network on, but no one can use it until 5G-capable smartphones are released, like two this Friday.

The “nationwide” 5G deployment relies on a slower form of 5G, using T-Mobile’s 600MHz spectrum. This “low-band” 5G essentially takes airwaves like the ones used for LTE and bundles them together with some new technology to deliver faster speeds.

T-Mobile doesn’t offer specifics on what kind of speeds you’ll see on the new network, and the actual improvements will vary a lot by location. “In some places, 600 MHz 5G will be a lot faster than LTE. In others, customers won’t see as much difference.”

Apple's New Services Are Fueling iPad Growth

· John Martellaro · Particle Debris

The more hardware Apple sells, the more people sign up for services. But the opposite may also be happening. Services also drive iPad sales in new ways.