Why Are All The Companies Copying Snapchat?

Snapchat logo

As Arielle Pardes points out, you’d think some of the tech companies were merging with the amount of features they’re copying from one another. This market is so free you guys.

Does your head hurt? Mine does, as do my thumbs, which now have three times as many platforms to scroll for short-form and ephemeral videos. I am overwhelmed with content and underwhelmed by features—at least until the next big thing comes along, and everyone lunges to copy that.

I have definitely noticed this when it comes to Facebook, if only because I don’t like Facebook. They’ve copied all they could from Snapchat. In my opinion, Mark Zuckerberg wants Facebook to be as ubiquitous as WeChat is in China. All interactions, all commerce must flow through Facebook because Mark Zuckerberg can’t conceive of a different business model. Or, he can conceive but he doesn’t care. Why should he? We reward him by using his services.

Check It Out: Why Are All The Companies Copying Snapchat?

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.