Kazuki Ota, founder and CEO of data aggregator Arm Treasure Data, said that although Sign in With Apple will limit some tracking, it won’t eliminate it completely.

Treasure Data’s ID Unification feature can take attributes of multiple IDs and combine them into one profile across data sources. “Eighty to 90% of the work of creating this type of clean profile is actually having a lot of clean-up process of the data and also having a higher quality data,” Ota said. “It won’t be perfect, to be honest, because 100% clean data is almost an imaginary situation.”

I look forward to seeing the impact Sign in With Apple will have.

Check It Out: Data Aggregator Claims Sign in With Apple Won’t Have a Big Impact

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