Grand Unified Theory of the Apple Media Platform

Writing for MacStories, Ryan Christoffel examines the Apple media platform and presents a Grand Unified Theory of the company’s strategy. We know that Apple combines hardware, software, and services into a profitable user experience, and Mr. Christoffel opines on how this is shaping Apple customers’ media consumption.

Apple has one unified goal, I believe, driving all its media efforts: it aspires to utilize hardware, software, and services to provide the entirety of a user’s media experience. If you consume media, Apple wants to provide the full stack of that consumption, from media delivery to media discovery. My aim in this story is to share an overview of how that goal is being fulfilled today.

Check It Out: Grand Unified Theory of the Apple Media Platform

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