It seems that the success of Tom Hanks moving Greyhound has prompted a shift in thinking at Apple TV+. While big-name series were clearly always fundamental, sources told Fast Company that blockbusters are going are to be a much bigger focus going forward.
One source says the streamer is discussing plans to release a dozen new movies a year on Apple TV Plus, roughly one a month. Two to four of those would be blockbuster-type titles such as Greyhound and Emancipation, the runaway-slave thriller starring Will Smith and directed by Antoine Fuqua (Training Day) that Apple recently acquired for $120 million in a bidding war with Warner Bros., Universal, and other studios. Another source had fewer specifics but confirmed that Apple is telling Hollywood that it’s now in the market for more tentpole-like feature films. (Apple would not comment for this story.) Apple’s greater focus on big films marks a noticeable amplification on its movie front.
Check It Out: ‘Greyhound’ Success Prompts Apple TV+ Rethink