Following a hit is always hard. Gamesmaker Niantic has found this after the mega-success of Pokémon Go. The company’s boss John Hanke told Bloomberg News on how it is trying to create the next big thing.

“We’re hard at work on our games pipeline with a multiyear product road map made up of games and other forms of AR experiences,” John Hanke, chief executive officer of the San Francisco-based studio, told a group of reporters last week. “We are extending the concept of what constitutes a Niantic game in a variety of ways,” he added, without elaborating. AR technology, which blends digital elements with real-world environments, is seen as one of the next big leaps in mobile tech and many firms are gearing up to seize the opportunity. That includes Apple Inc., which Bloomberg News has reported will build 3-D cameras into this year’s iPhone generation like it’s done for the latest iPad Pro. Formerly a part of Alphabet Inc.’s Google — which has its own AR ambitions — Niantic is in charge of the most popular AR app in history with Pokémon Go.

Check It Out: How Nianitic is Working to Follow the Success of Pokémon Go

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