TikTok has 500 million active users and features videos of teens and tweens lip-synching. And, according to Wired, it has broken rap music, infantilizing a genre once built on rebellion.
“Rap has always had a playful way of delivering lyrics. We’re seeing a renaissance of humour being put back into the music,” says Isabel Quinteros, senior manager of music partnerships and artist relations at TikTok. “TikTok is filled with light-hearted content from people having fun with their videos, and we’re excited to give these artists a platform to directly connect with their fans.” Since TikTok and rap music both grew out of a practice of remixing and re-contextualising music, it’s fitting that rappers seem to be profiting most from this new interaction. Lil Nas X’s completely clean and cowboy cosplay track ‘Old Town Road’ is still by far the most famous example.
Check It Out: How TikTok Broke Rap Music