It’s called The Diderot Effect, and it explains modern consumerism, why you buy things you don’t need. It all started when we were told as kids that we just had to have the awesome decoder ring found in that special cereal box. Today, unless we’ve seen the latest superhero movie or have the latest iPhone, we are somehow less of a person. Our goods define our identity. This linked article provides some perspective on manipulated consumerism.
Check It Out: Why We Hunger For the Latest Gizmo. Or iPhone