I’ve seen a lot of these headlines. The latest one is from FastCompany: “If these insanely good athletes can give up meat, so can you.” Is that enough to fix climate change? Nope.
The whole point of Markkanen’s campaign with Neste, called #DontChoke, is to ask people to pledge to take simple actions to decrease their personal carbon footprint.
While I don’t doubt that giving up meat would be better, we also need to take a good, hard look at our rich overlords. Example: This study found that 10% of rich people are responsible for 50% of carbon emissions, whereas 50% of poor people are responsible for 10%. Nice symmetry.
Check It Out: Giving Up Meat Won’t Cure Climate Change