Latest Nielsen figures show that streaming overtook broadcast in TV usage in May. The Hollywood Reporter noted that the figures also revealed that Netflix occupied just two percent yes of that usage than a number of rivals, including Apple TV+, combined.
Netflix also has reason to tout the Nielsen findings, as they show that the company accounted for 6 percent of all TV usage in May. That’s tied with YouTube (including the YouTube TV bundle) for first among streamers; each makes up more than a fifth of all streaming time on TV. Hulu (including its live TV service) took up 3 percent of TV time, Amazon’s Prime Video 2 percent and Disney+ 1 percent. All other streaming combined — including Apple TV+, HBO Max, Paramount+, Peacock and Discovery+ — made up 8 percent of of total usage.