Phil Schiller Explains How Apple Reinvented The MacBook Pro Keyboard

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One of the key complaints about the previous MacBook Pro was the scissor keyboard. Users worldwide have highlighted issues with the famously flimsy keyboard. Apple has tried to fix the issue in the new 16-inch model. The firm’s head of marketing Phil Schiller explained its thinking to CNET.

The challenge, says Apple marketing chief Phil Schiller, was taking the best of the Magic Keyboard, an accessory designed for desktop computers such as the upcoming Mac Pro, which launches in December, and adapting and evolving it for the new notebook. “People sometimes underestimate how much work goes into a keyboard, and that’s why most keyboards in the industry don’t change for 10 or 20 years,” Schiller said in an interview. “We decided that while we were advancing the butterfly keyboard, we would also — specifically for our pro customer — go back and really talk to many pro customers about what they most want in a keyboard and did a bunch of research. The team took the time to do the work to investigate, research, explore and reinvent.”

Check It Out: Phil Schiller Explains How Apple Reinvented The MacBook Pro Keyboard

Phil Schiller Explains How Apple Reinvented The MacBook Pro Keyboard

One Comment Add a comment

  1. dharmabully

    The challenge, says Apple marketing chief Phil Schiller, was taking the best of the Magic Keyboard, an accessory designed for desktop computers such as the upcoming Mac Pro, which launches in December, and adapting and evolving it for the new notebook like super mario bros.

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