Sir Jony Ive Interviewed by Financial Times

Apple Chief Design Officer Sir Jony Ive was interviewed by The Financial Times of London. The first part of the story can be skipped, since it’s about waiting, meetings past, and snacks, but the second half includes some interesting comments on Apple Watch. Here’s a snippet:

“I think we have been lulled into this sense that people will accept new products and services very quickly, and I don’t believe that’s true at all,” [Sir Jony] says. “Very often, so much of what a product ends up being able to do isn’t what you initially thought. If you’re creating something new, it is inevitable there will be consequences that were not foreseen — some that will be great, and then there are those that aren’t as positive. There is a responsibility to try and predict as many of the consequences as possible and I think you have a moral responsibility to try to understand, try to mitigate those that you didn’t predict.”

Check It Out: Sir Jony Ive Interviewed by Financial Times

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