Spotify updated its user guidelines to take a tougher approach against listeners who use ad blockers. TechCrunch reported that the new guidelines said that those using ad blockers will be immediately suspended from the service or have their account terminated. In an email to users, the company said that “all types of ad blockers, bots and fraudulent streaming activities are not permitted.” The new guidelines will come into force on March 1st, 2019.
Ad blockers have long been a headache for Spotify. The company disclosed in March 2018 while preparing for its initial public offering that it discovered two million users, or about 1.3 percent of its total user base at the time, had been using ad blockers on the free version of Spotify, enough to force it to restate usage metrics.