YouTube creators are known for makeup tips and stunts. But the i looked into how the platform is aiming to offer content looking at philosophy, science, and history, in partnerships involving its creators and influencers.
YouTube executive Luke Hyams describes the platform as “the biggest video library and resource in the history of civilisation”. It is also a media giant competing in an increasingly crowded video entertainment market. Whereas rival streaming services throw their budgets at star directors, scriptwriters and acting talent, YouTube’s content focus is on its own “YouTubers’”, the creators and influencers who have used the platform to build channels that attract millions of visitors each day. Hyams, who is head of YouTube Originals for Europe, Middle East and Africa, will look to harness this homegrown talent in making a series of ambitious UK-commissioned shows which he hopes will become global hits.
Check It Out: YouTube is Embracing Philosophy, Science, History