Apple has rolled out a major upgrade to App Store Connect Analytics, giving developers better tools to track performance, revenue, and user behavior in one place.
The update brings a refreshed interface along with deeper insights into downloads, subscriptions, and in-app purchases, making it easier to understand how apps and games perform over time.
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Apple said in its official developer post:
Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:
- More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers.
- New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy.
- New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
- Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
- Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights.
- App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business.
Developers now get clearer visibility into monetization, user retention, and conversion trends without relying on external tools. The new cohort analysis and peer benchmarks help teams compare performance and adjust strategies faster, while added filters and reports allow deeper analysis across regions, campaigns, and subscription data.
App Store Connect remains available on the web, as well as through its iPhone and iPad apps, giving developers quick access to these new insights.
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