To get ready for the huge 618 online shopping festival, Apple is giving buyers in China a noticeable break on iPhone prices. The brand just reduced the cost of its latest lineup across major online stores like JD.com and Tmall. This move marks the absolute lowest cost we have seen so far for the standard iPhone 17 models as well as the more expensive versions.
Deep discounts hit the entire new phone lineup
The company removed a flat 1,000 yuan, or about $138, from the iPhone 17 Pro series on its official Tmall store. Buyers looking for deals on JD.com can stack platform promos and trade-in offers to bring the starting cost down to just 6,999 yuan, or roughly $968.
This discount wave also covers the standard iPhone 17. The entry-level option now drops to around 4,499 yuan. That specific lower price is important because it falls under the 6,000-yuan limit required to qualify for China’s national trade-in subsidy. That program takes an extra 15 percent off the final cost.
The brand pushes for more sales against local rivals
Both Apple and local competitor Huawei are using the mid-year 618 event to drive more device upgrades. Huawei recently lowered the cost of its high-end folding phones to match the current market pressure. The two tech giants are fighting hard for the same premium smartphone buyers.
The strategy seems to be working well for Apple. Its recent earnings showed $26 billion in Chinese revenue during the first quarter, making it the best period the company has ever had in the region. This 38 percent jump in sales shows that it is successfully bouncing back after a few tough years of local competition.
With these massive price drops drawing serious attention on local social media, the tech brand looks ready to keep its strong momentum going. Shoppers clearly still want these high-end devices when the price is right.
