Apple has cut more than 200 jobs across teams working on Vision Pro, Siri, AI, and software engineering as the company shifts resources toward products and features that now carry higher priority.
Bloomberg reports that around 100 employees from the Vision Products Group have been affected, while Apple has also cut roughly 100 positions across Siri and software teams. The company previously reported around 60 layoffs connected to Vision Pro, but the latest figures show a broader restructuring across several groups.
Apple is largely shutting down the Vision Pro team focused on gaming while also reducing the group responsible for producing Apple Immersive Video content. Employees were reportedly told that Apple is adjusting its priorities based on how customers currently use the headset.
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Producing immersive video can cost millions of dollars, while the relatively small Vision Pro audience makes that investment difficult to justify. Apple plans to produce fewer immersive videos internally and rely more heavily on third-party developers and creators for 3D content.
Apple is also restructuring Siri and AI teams
The Siri job cuts are tied to Apple’s transition toward its newer Siri AI architecture, which requires different technical skills and engineering priorities. Apple is removing some existing positions while creating new roles focused on the updated Siri platform and broader AI development.
The company’s Intelligent Systems Experience team is also affected as Apple reorganizes AI development across apps, services, and system features.
Apple told Bloomberg that affected employees can apply for other positions within the company. The company also told Vision Pro staff that the headset and visionOS remain part of its plans, while Apple continues developing smart glasses expected to arrive in 2027 and is considering another Vision Pro model for as early as late 2028.
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