Apple is facing a potential shortage of chips crucial to iPhones and other devices, according to Bloomberg News. It is battling to make sure it can meet holiday demand and it was unclear at the time of this writing whether these issues will cause availability limits on the iPhone 12 range during its launch quarter.

Potential Shortage, But Chips Suppliers Likely to Prioritise iPhone 12

Despite concerns, it is understood that that suppliers will prioritise Apple and the iPhone over its rivals. 5G smartphones do require more chip content than 4G equivalents. Furthermore, Huawei stocked up significantly ahead of the introduction of U.S. sanctions in September. The situation is, of course, being further exacerbated by the COVID-19 pandemic. Power management components are particularly crucial to the iPhone 12, and Apple CEO Tom Cook hash  previously warned about potential supply chain issues. The iPhone 12 Pro Max and mini will become available for pre-order on Friday.

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